Brand Development
We start by developing a strong branding strategy that is translated into a multi-level messaging platform. These elements are then transformed into creative execution that will capture the exposure every client is searching for. A well-defined brand is the first component of great marketing communications. And when your brand and strategic marketing plan are working together, business and sales objectives are exceeded.
Creative + Graphic Design
Crafting a well-targeted, insightful message is the secret to maximizing response. Whether a print ad, brochure or a new website, we create intuitive and emotionally charged messaging that will speak to your target audience and compel them to respond. Sharp-shooting creative begins with a simple, insightful concept and delivers on a set strategy. We have created hundreds of successful advertising messages for some of the world's best known brands including The Knot, Disney and M&M/Mars.
Promotions + Events
In an attention-hungry world, everyone is courting the influencers and a creative, well-executed promotion can be an incentive for the media to attend your event or write about your product. Strategic partner promotions deliver added value exposure that cannot be gained by advertising nor public relations alone. When you want attention, we know how to draw a crowd.
Sales Materials
Refining your sales spin to deeply affect your target audiences will make an enormous difference in converting leads to sales. From sales materials, rate cards and phone scripts to sell sheets and business correspondence templates, we will work with you to isolate the most powerful messaging, grab your prospects’ attention and gain an edge over your competition.
Corporate Image Management
Speaking engagements, award entries, product endorsements, celebrity influences or piloting your own TV show to become the next lifestyle guru or expert wedding planner… all require concise communication, clear messaging and the art of engaging the audience. We will craft the scripts, articles, speeches, award submissions and pitches that will make you shine.
Business Development Partner
We specialize in working with companies looking to enter new markets, and offer strategic counsel and resources to help you identify and evaluate the next big opportunity:
- Licensing arrangements
- Distribution deals
- Product launch
- New market penetration
- Strategic partnerships
Integrated Marketing Communications Plan – Development begins with a business review and guided brainstorming session to analyze the current state of business, uncover opportunities and lay the foundation of your plan. Once we set Objectives, Strategies and Tactics for each marketing discipline — including a budget and timeline for achieving your goals — the plan is in motion. Let us help you get your marketing efforts out of your head and on paper, allowing your team to stay focused, be accountable and succeed.
Trade shows – If you think that trade and bridal show results are not measurable; you are missing an invaluable opportunity. We will help you research and choose the right shows, develop the integrated strategy for your booth and face-to-face sales experience, show logistics, train your staff, track conversions and measure results. And when we invest in being there, let’s orchestrate key trade media and business development discussions to maximize our opportunities.
Website marketing – Your website should serve your business as a user-friendly calling card where you can you track the level of visits against your communications initiatives. We can optimize your site to garner the maximum natural search results and offer strategies to deliver on the goals for your site. Whether it be a viral campaign, search engine marketing or a need to bring your Internet website up to par, we will help evaluate and execute an efficient program that works.
Social Media
From Twitter to Facebook, the social media conversation has exploded and requires constant monitoring. Blogging offers a unique ability to connect you with the public and is an invaluable PR tool. The social media buzz continues to grow as people see the legitimate business impact. We can help you join the conversation, then monitor and analyze your place in the social media landscape.